First published: 4 January 2023 @ 6:00 pm
Whether you are a startup or an established company, hiring freelancers is the best way to save money. But choosing the best one from the crowd of thousands is not always easy. In fact, it can be very difficult if you don’t know what to look for in a copywriter.
A copywriter is a person who writes texts, products, websites, and other content marketing materials.
The main purpose of these writers is to make valuable content attractive and memorable by using words that will be remembered easily.
A business that wants to promote its products or services can hire a copywriter to create text that will attract the customers’ attention.
The copywriter can write promotional copy for websites and business cards, as well as for brochures, flyers, and other printed material.
How to find freelance copywriters?
Seeking a suitable freelance copywriter can be challenging. The copywriter should be someone with a great imagination, who can come up with original ideas for products and services that will help the business to grow.
Professional copywriters can quickly create interesting text and achieve full results, so it is important to look for the best freelance copywriters for every project type.
You can find a wide selection of freelancers on the Internet. Nevertheless, there are a few things that you need to acknowledge before choosing the one for your company or project.
Here are some notes to remember before you’re choosing your freelance copywriter.
Be clear
Copywriting is all about grabbing the attention of your audience. Unless you give them a clear message from the very beginning, they won’t pay attention. You have to speak their language and make them understand what you want to say.
The first thing you need to do is define the message you want to convey and what you want to achieve via the content. You can either write a title or use bullet points or if you are going the online route, go with a website URL.
Avoid directly telling your reader what it is about–let them know why they should care about it. This is where an amazing copywriter comes in. They can take your ideas and turn them into something that will make you look great.
Track Record
You want a copywriter who has a good track record of copywriting services. You want to make sure how their previous projects, who were their previous clients, and how were their work ethics.
Alongside that, do ensure that they are able to work closely with your team in order to produce great content for you.
Don’t miss to make sure that your copywriter has a good track record when it comes to delivering the best possible results for you. If they are not, then you will have wasted their time and money, which means that you may end up having to hire someone else.
Budget and Deadlines
It’s best to choose a copywriter who is able to work with your budget and deadlines. You need to make sure that the copywriter you hire for this job is able to deliver the best possible copywriting services for you, as both their words and images are important to helping you sell your product online.
You will have to work closely with your copywriter to ensure that they have all of the details that you need, including the budget and deadlines.
If they are unable to work with your budget and deadlines, then you may need to look for someone else.
In addition to that, you might as well hire a copywriter who is happy to work from home. It is good to keep their focus in one piece and it saves a little bit of your budget as well.
Experience-Oriented
To achieve the best result for your company or project, an experienced copywriter is a top priority. Moreover, the experience relates to your industry.
The more experiences they have, the more you will be satisfied with their work results and ethics.
If they don’t have the experience, then you will end up wasting their time and money, which will mean that you may end up having to hire someone else.
Skillful
Ensure your prospective copywriters has the right skill sets. This means they must have a good understanding of what you want, and also good knowledge of your industry, as well as having a high capability of copywriting skills.
They should also be experienced in different styles of writing style and are also creative writers. The ability to write a good blog post for content marketing, a business letter, an email, or even a press release is a must.
Lastly, should also have experience in social media and the know-how to create content that will get you noticed online.
Work Ethics
You will want to hire a freelance copywriter with a good–or even outstanding work ethic. The followings are some hints of a good work ethic that your copywriter should have.
Happily to work with your team
It is important that the people you hire for this job are willing to work with your team, as they will need access to the same information that you do. This will help them deliver the best results for you and ensure that your project is a success.
If they’re willing to work closely with your team, it is an added point. You might want your copywriter to use the same information to create a great piece of content for you, which will then get you noticed online, especially on search engines and social media platforms.
Sustainability-orientation
Get a copywriter who is willing to look after your project (the finished product) if it goes wrong even after they have finished it. If something does happen, it will be very helpful to have a copywriter who has an orientation in sustainability.
This is important as it means that you don’t have to worry about any issues arising from the content that they are writing for you aftermath.
Hard worker
You need to make sure that your copywriter is willing to work hard on your project. If they don’t have the time, then they may not be able to deliver the best possible results for you and you may end up having to hire someone else.
You need to tell them exactly what your needs are and then let them know when it is time for them to step in and help you out if needed.
Highly-passionate
Having someone who is always excited to work with you is an advantage. You want to hire someone who is passionate about working with you and your company at most.
If they are excited, then they will be able to pass the creative writing process gracefully and deliver the best possible results.
Outstanding Personality
Your preferred freelance copywriter is going to be someone with an outstanding personality. Some examples of outstanding personalities are:
Good listener
If you want to be able to achieve the best possible results, then you need to make sure that your copywriter is a good listener.
This means they will be able to listen to what you have to say and work with your site or blog post in a way that will ensure that it gets noticed online.
Easy going
You need to make sure that your copywriter is easy to work with. If they are not, then things will get difficult for them, which will lead to them being unhappy and possibly walking away from the project. This means that you may end up having to hire someone else.
Honest
Get someone who is honest and frank with you. You need to get someone who is honest and fair with you, but also willing to tell it as it is.
You want someone who will tell you the truth about your project and let you know what you need to do in order for it to be a success.
Genuine
You need to ensure that they are genuine and trustworthy. If you have a feeling that they may be able to deliver the best result, then go with them.
They will work hard to make sure your project is a success, but this means that you need to trust them completely.
Informative
Make sure they provide you with all of the information that you need. Your copywriter needs to provide you with all of the information that you need.
This includes a detailed outline of what it is that they are going to do when you will get the final results and what you need to be doing in order for your creative writing project to be successful.
Involved
Get them to work with you on the project. It is always good to get your copywriter involved in the process of creating your website, blog post, press release, or any other form of content that you need.
This will ensure that they have a good understanding of what you want and also allow them to make changes as necessary.
Get your copywriter included in the start-up process. If they are new to your company or business, then they need to be included in the start-up process and be given an opportunity to get to know you as a person.
This will give them a good understanding of how your business works so that they can write the perfect copy for you.
Sample writing of copywriter
As their potential client, you have to ask your copywriter for draft or copywriting samples before hiring them.
You don’t want to hire someone without having them work on a draft first. This will ensure that they are clear on what the final product is going to look like and also gives them an opportunity to make any changes that you feel need to be made.
It is also very important to find a good copywriter with an appropriate portfolio. It should include the texts of different companies and product descriptions, as well as examples of their work.
This will help you to determine how successful the author is and if the texts are truly unique. You should also check the cost of texts created or found on the Internet, as they may be free but not necessarily good quality.
Final Thoughts
If you do not have enough time to carefully analyze any of these things, then you can use a service that offers writers on all projects. The Big Writer can be your one-stop solution when you’re looking for a professional writer.
You can visit our website to get your writer or you can read more of our articles about writing tips!
FAQs
What are the most important qualities of a copywriter?
They must also be able to develop a clear and concise message and be able to translate that into a user-friendly interface and must be able to stay up-to-date with the latest trends in their industry so that they can create content that is relevant and engaging.
How can I tell if a copywriter is qualified?
Some general indicators that may suggest a copywriter is qualified include having experience writing content for a specific target audience, having an understanding of SEO principles, and being familiar with current marketing trends.
What should I do if I am looking for a copywriter and don’t know where to start?
One of the best ways to find a copywriter is to look online. There are many websites that offer a searchable database of freelance writers, and many of these websites also offer detailed information about the qualifications of each writer.
What are your top considerations when hiring a copywriter/copywriting agency?
When hiring a copywriter, the most important consideration is ensuring that they are qualified to do the job. Other factors to consider include the budget and timeline for the project, the target audience for the content, and the quality of the finished product.
How much does it cost to hire a copywriter for a new website?
There is no one-size-fits-all answer to this question, as the cost of hiring a copywriter will vary depending on the specific project requirements. However, in general, hiring a copywriter for a new website may cost anywhere from $200 to $5,000.