First published: 3 April 2023 @ 6:00 pm
YouTube is a powerful platform for content creators to showcase their skills and reach a wide audience. However, with millions of popular videos available on the platform, it can be challenging for new creators to get their content noticed.
That’s where search engine optimization (SEO) comes in. By optimizing your videos for search, you can increase your visibility on the platform and attract more viewers.
In this blog article, we’ll be discussing some YouTube SEO tips for beginners that will help you improve your channel’s visibility and grow your audience.
Whether you’re just starting on the platform or looking to take your channel to the next level, these tips will help you get started on the right foot!
What are Some Youtube SEO Tips for Beginners?
With over 2 billion monthly active users, YouTube is a powerful platform for businesses and marketers to drive traffic and gain brand awareness.
The key to success on YouTube, however, lies not just in producing quality content, but also in optimizing your videos for search engines. This is where SEO strategy becomes crucial.
SEO on YouTube involves optimizing your videos for search engines like Google so that they are easier to find by users searching for similar content.
It involves using certain popular keywords, tags, descriptions, and other metadata to make your videos more discoverable. This is especially important because YouTube is the second-largest search engine in the world.
In the following paragraph, we will be sharing some beginner-friendly YouTube SEO tips that will help you rank your video views better on YouTube search results, and in turn, attract more views and subscribers to your channel.
1. Conduct Keyword Research Before Creating Content
For beginner YouTubers looking to increase their visibility and reach on the platform, conducting keyword research before creating content is a crucial step in optimizing their videos for search.
Keyword research involves identifying the specific words and phrases that potential viewers are using to search for content related to a particular topic or niche.
By optimizing a video’s title, description, and tags with these relevant keywords, YouTubers can improve their chances of appearing in search results and attracting organic traffic to their channel.
There are various online keyword research tools and platforms available to help identify popular and relevant keywords, and taking the time to research and incorporate these target keywords into your video strategy can significantly boost your visibility and success on YouTube.
2. Optimize Video Titles, Descriptions, and Tags with Relevant Keywords
Optimizing video titles, descriptions, and video tags with relevant keywords is a crucial step in improving YouTube SEO for beginner content creators.
A good title should accurately reflect the content of the video and include relevant keywords that users are searching for.
The video description should also include important keywords and a summary of the video contents.
Tags are another way to improve YouTube SEO and allow for further categorization of content. Including specific tags related to the content of the video will help it show up in search results and recommended videos.
It is important to strike a balance between including enough relevant keywords and not overstuffing tags or descriptions with irrelevant keywords, as it can harm the video’s visibility and reach.
By diligently optimizing titles, descriptions, and tags, beginner content creators can increase the visibility of their videos and reach a wider audience on YouTube.
3. Use Closed Captions to Improve Accessibility and Keyword Relevance
One important component of YouTube SEO is utilizing closed captions to improve accessibility and keyword relevance.
Closed captioning not only makes your videos more accessible to individuals with hearing impairments or those watching videos in a noisy environment but also helps to improve keyword relevance for SEO purposes.
Furthermore, closed captions are transcriptions of the audio within your video that appear on the screen.
By including your main keywords in your captions, you signal to YouTube what your video is about and help it rank accordingly.
Additionally, creating captions for your videos can increase their engagement time and watch time, positively impacting your overall video SEO.
Utilizing closed captions can be a simple yet effective method to boost the visibility and accessibility of your YouTube content.
4. Encourage Engagement with Your Videos through Comments and Shares
One of the most effective ways to improve your YouTube SEO and gain more visibility is by encouraging engagement with your videos through comments and shares.
Engaged viewers are integral to the success of your channel as they help to signal to the YouTube algorithm that your content is valuable and of interest to your audience.
In turn, this helps to boost your channel’s visibility, leading to more views and ultimately, more subscribers.
To encourage engagement, it is important to create content that is informative, entertaining, and authentic.
Additionally, asking your viewers to leave comments or share your videos can help to encourage engagement and start a conversation with your potential audience.
Responding to comments also plays an important role in building relationships with your viewers and encouraging more interaction on your videos.
Remember, the more engagement your videos receive, the better chance they have of ranking higher in search bar results and attracting new viewers to your channel.
5. Promote Your Videos on Social Media Platforms
Promotion is key when it comes to increasing your YouTube views and engagement. One way to improve your promotion efforts is by leveraging social media and other relevant social platforms.
By promoting your videos on social media, you can reach a wider audience and increase your chances of gaining more views and subscribers.
Choose the platforms that make sense for your niche and target audience, and consider creating a social media strategy to optimize your promotion efforts.
Make sure to include enticing captions and hashtags that encourage users to click through and watch your videos.
Additionally, you may want to consider reaching out to influencers or thought leaders in your space and collaborating on content to increase your exposure.
Overall, promoting your videos on social media and relevant platforms can greatly improve your YouTube SEO and increase your organic reach.
Final Thoughts
YouTube is a powerful tool for content creators nowadays, and understanding the basics of SEO can help boost your visibility in search results and ultimately gain more views and subscribers.
By implementing these YouTube SEO tips for beginners, you can set yourself up for success on the platform and be on the road to creating popular and engaging content that stands out from the competition.
Remember to keep creating high-quality content and using keywords effectively to rank your videos for relevant searches. Happy YouTubing!
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FAQs
How do I increase my YouTube views in SEO?
The best way to increase your views in SEO will vary depending on the type of video you’re creating and the keywords you’re targeting. However, some tips for increasing views in SEO include optimizing your video for search engines, creating high-quality, engaging content, and also optimize your video title, description, and tags with your chosen keywords.
How many keywords should I use for SEO YouTube?
There is no one-size-fits-all answer to this question, as the number of keywords you use will depend on the type of video you’re creating and the topic of your content. However, generally speaking, you should aim to use between 1 and 3 keywords per video. Moreover, it is also important to pick your keywords wisely and diversify your offering.
How many tags should I use for YouTube SEO?
There is no specific number of tags that you should use for YouTube SEO. However, a good rule of thumb is to use three to five hashtags in the description of your video.
What should I avoid with video content?
To avoid unwanted content, it is important to moderate your video content and ensure that it is appropriate for your audience. Besides, when creating video content, it is important to focus on creating the best video possible, rather than worrying about the specific length of the video.
How to get viral on YouTube?
There’s no one-size-fits-all answer to this question, as the best way to get viral on YouTube depends on your content and audience. However, some tips for getting started include creating engaging and informative videos, optimizing your videos for SEO, and building a strong social media following.