Google Ads Audit

To audit a Google Ads account, review the account’s structure, keywords, ad copy, landing pages, performance data, bidding strategies, and audience targeting. Look for trends, opportunities for improvement, and ways to optimize each aspect for better results. But, you can try HypeCaptain’s free audit tool for a quick and easy evaluation of your Google Ads account, saving you time and providing valuable insights for optimization.

The benefits of a Google Ads audit include improved campaign performance, increased conversions, reduced cost-per-click (CPC), better ad relevance, and a higher return on investment (ROI). An audit can also identify and fix technical issues that may be hurting your campaign performance.

It is recommended to conduct a Google Ads audit at least once per quarter to ensure your campaigns are performing optimally and to make any necessary changes. If you have a significant change in your business, such as a new product or service, you may want to consider conducting an audit more frequently.

During a Google Ads audit, you can expect the auditor to review your current account structure, keyword selection, ad copy, targeting, bidding strategy, and conversion tracking. The auditor will also provide a report with recommendations for improvement and actionable steps for optimizing your campaigns.

Both options are possible, but it depends on the level of expertise and resources available in-house. A comprehensive Google Ads audit requires knowledge of best practices and an understanding of Google’s advertising platform. Hiring an expert can ensure that the audit is thorough and that opportunities for improvement are identified and addressed.

A Google Ads audit can help improve the performance of a PPC campaign by identifying areas for improvement in ad targeting, bidding strategies, ad copy, and landing page optimization. An audit can also help to identify any inefficiencies or wasted spend and provide actionable recommendations to improve campaign performance and ROI. Regular audits can help ensure that campaigns remain optimized and aligned with current best practices.